Privacy & Cookie Policy

Privacy Policy

This privacy policy sets out how Hunts England LTD ("Hunts England", "us", "we", "our") collects, uses and stores any data that you provide us when you visit or make a purchase from our website (

Hunts England LTD is responsible for your data and is the data controller for this privacy policy.​​​ We are committed to ensuring that the privacy of visitors and customers on our website is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

You should only provide data to us through our website ( if you agree that we may use the data in accordance with this privacy policy.

Hunts England LTD may change this privacy policy from time to time by updating this page. You should check this page on a regular basis to ensure that you are happy with any changes. This privacy policy was last updated on the 2nd June 2023. If you do not agree to this privacy policy you should not visit or purchase from our website (

Our Contact Details

If you have any questions about this privacy policy or would like to exercise your data protection rights, please email Thomas Hunt (, the data protection officer for Hunts England LTD or contact us using one of the contact details listed below.

Hunts England is the trading name of Hunts England LTD, a Private limited Company registered in England and Wales with the company number 05948135.

Registered address: Hunts England LTD, Mill Farm, Muston Road, Filey, YO14 0HH.

Email address: (or if you wish to contact Thomas Hunt, the data protection officer for Hunts England LTD).

Telephone: 0333 050 8962.

What information we collect about you

When you visit or make a purchase on our website we collect personal data. We also collect information about you, your usage of our website and our products/services when you contact us (e.g. by phone, by email, in writing, by the Facebook Messenger Live Chat plugin - the privacy policy of Facebook can be found here) and when you contact us in person or by contacting us through one of our social media accounts (e.g. Facebook, Instagram, TikTok, etc.) or when you interact with us on social media.

Personal data in our privacy policy refers to data by which you can be identified. This does not include data that has been anonymised or where the identity has been removed and therefore is not capable of identifying you (e.g. aggregated data). We may collect, use, store and share aggregated data for any purpose. Please note that aggregated data may be derived from your personal data however this aggregated data is not capable of identifying you and is therefore not personal data. An example of aggregated data that we may process is aggregated sales data which is calculated from adding the sales of individual orders. As the sales data is aggregated, this aggregated data is not capable of identifying an individual and is therefore not personal data. However, please note that if we connect aggregated data with personal data that allows you to be identified from it, then this data will be treated as personal data and will be used in accordance with this privacy policy.

The personal data we collect about you may include:

  • email address, phone number, delivery address, billing address
  • full name and company name
  • payment information (such as debit/credit card details, PayPal details, etc. - these will be processed by the payment provider PayPal or Shopify Payments (your financial details such as credit/debit card details are not shared with us - we will only see transaction details such as transaction id, transaction success or failure outcome, etc.)
  • technical data collected from the device on which you visit or make a purchase from our website, such as web browser type, internet protocol address, operating system, screen resolution and other technological features of the device used
  • usage data on how you use our website (e.g. your interaction with our website) and products/services, etc.
  • your marketing communication preferences (such as whether you would like to receive marketing emails or not)
  • transaction data on your purchases with us (e.g. time and date of order, etc.) and payments/refunds made between us and you (e.g. the amount paid, if a payment was refunded, etc.), loyalty membership history (e.g. amount of loyalty points redeemed on an order, etc.), data when you have contacted us or made a query about an order or product (e.g. delivery information about your order or product details, etc.) or made a product request to us (e.g. if you ask us to send a card direct to the recipient and/or ask us to write a message inside the card, then we will also have recipient data such as name, delivery details, etc.. Please note in order for us to fulfil the order, the recipient's delivery address will be shared with our carriers (e.g. we will share the delivery address with our carrier Royal Mail (or any other carrier used should Royal Mail not be available for us to use on any particular day due to strike action, etc.). Please note this recipient data will only be stored in connection to your relationship with us (e.g. to process your order of a greetings card). In this privacy policy 'your data' will also include data that you have provided to us about other individuals (e.g. the address of the recipient you wish for the card to be sent to). Please note that your email address and telephone number will be shared with our carrier, Royal Mail, if you upgrade to Express Delivery so that you can receive tracking updates about your order.
  • profile data: such as email address and password for logging into your account on our website, queries you have made with us, current amount of loyalty points and loyalty points history, past order details, data relevant to customer surveys you have filled in, brand ambassador details you have provided us with (e.g. your social media handle, number of followers, past examples of your social media partnerships, etc.), offers/promotions you have used on an order and demographic data such as postcode, preferences, interests and communication preferences, etc.

How we collect your personal information

We collect your personal information in three ways: information that you provide to us, information that we collect about you using automated technologies and interactions, and information that we collect or receive from other sources and third parties.

We collect personal information from you:

  • through automated technologies or interactions when you visit and/or browse our website (both before you have an account and after if you choose to create an account). Through automated technologies or interactions on our website such as cookies (see our Cookie Policy below) and other similar technologies. We automatically collect Technical data and usage data about the device you are using to visit or make purchases on our website (these include things such as web browser type, internet protocol address, operating system, screen resolution, and other technological features of the device used and how you use our website and products/services, etc.
  • when you are in the process of placing an order on our website or abandon placing an order whilst in the process of ordering
  • when you pay for an order
  • when you have placed an order with us on our website
  • when you create an account with us
  • when you change details on your account
  • when you contact us using one of the methods listed on our contact page, when you speak to us directly in person, when you direct message or interact with us on a social media platform
  • when you provide additional information (e.g. through notes or special instructions)
  • by the means of 'cookies' (see our Cookie Policy below to learn more)
  • when you sign up to our email newsletter
  • when you request additional information about products/services or an order or when you apply for a trade/wholesale account or when you request a wholesale brochure
  • when you make a complaint to us or provide feedback to us about our products/services (for example, we may write down your feedback)
  • when you fill in a contact form
  • when you enter a prize draw, promotion, competition, survey, questionnaire, apply to become a brand ambassador or answer any questions that ask for your answer/feedback/opinion on

Information collected from third party sources and publicly available sources

We may also collect personal information about you from third party sites and sources that are publicly available:

  • If an order is placed on our website then the following data may be collected from the third party payment service (such as PayPal or Shopify Payments):
    • financial information such as payment method, the amount paid, contact data such as full name, email address, delivery address and transaction data such as order details (item number, item name, item purchased, item price, quantity purchased, instructions from buyer), subtotal amount, total amount, payment amount made, payment reference i.d., invoice i.d., receipt i.d., transaction date and time, and currency
  • (who we use for collecting Reviews from our customers - see below for full details on how we use Trustpilot)
  • Google Adwords (an advertising platform that we use to display adverts to you about our products/services)
  • Google Analytics (a data analysis service that we use to analyse our website traffic and how people interact with our website)
  • Please note that if you are a trade customer (a wholesale customer) then we may also view any of the publicly available information about you or the corporation that you are working for on Companies House
  • Please note that if you are supplier to us, we may also collect information about you (e.g. your contact details, the products/services you provide us, our order history with you, invoices from you, notes about chats with yourselves, communications with yourselves, etc.)

How we use your personal data and justification for its use

We will only process your personal data when there is both a reason to do so and the law permits us to. The processing of your personal data must be justified under one of a number of legal bases.

The principal legal bases that justify our processing of your personal information are:

  • Consent - where you have provided us consent to the use of your data. This means that you have provided us informed explicit consent to the use of your personal data in relation to such a use of it. You may remove your consent at any time by contacting us through any of the contact methods listed on our website or if it is about newsletter email you may also remove your consent by clicking unsubscribe at the bottom of the marketing email
  • contractual obligations - for example where we need your data to fulfil the contract we are entering into or have entered into
  • legal compliance - where we need to use your data to adhere to any legal obligations
  • legitimate interest - where we require your data as it is necessary for a legitimate interest of ours (or those of a 3rd party) and your rights and interests do not overrule our legitimate interests.

Purpose of Personal Data Processing

We require the information we collect to provide you with the products/services you have requested or to enter into a contract, internal record keeping, complying with regulatory requirements, to improve our products/services, to understand your needs and provide you with a better service and to comply with legal requirements.

We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address you have provided and given us consent to contact. From time to time, we may also use your information to contact you for market research purposes or to ask you whether you would like to become a Hunts England brand ambassador. We may contact you by email.

We may use the information to customise the website according to your interests and in particular for the following reasons listed in the table below:


 Activity/Purpose Data Type Collected Justification For Processing
To notify you of changes to our services or terms & conditions
Email address


Legitimate Interest - this is a legitimate business interest to allow us to make updates/changes to our services, and terms & conditions

To allow you to enter a competition, prize draw, survey or questionnaire

Email address

Full name

Usage data

Profile data

Marketing communication preferences

Legitimate Interest - this is a legitimate business interest to increase sales through competitions, prize draws and to better understand our customers through surveys and questionnaire so that we can offer better products/services to increase sales

Identifying more products/services you may be interested in to sell to you

Email chats, social media chats and phone call notes

Email address

Full name

Products you have bought from us

Delivery address, billing address

Special requests you have made

Usage data

Technical data

Legitimate Interest - this is a legitimate business interest to wish to increase the size of our business by identifying products/services we can market to you - note we will only identify, make suggestions and recommendations of products/services that Hunts England LTD sells or offers

To register you with an account on our website

Full name

Email address and password

Marketing communication preferences

Legitimate Interest



Managing our relationship with you which includes asking you to provide feedback or leave us a review

Full name

Email address

Profile data

Marketing communication preferences

Legitimate Interest - this is a legitimate business interest as we require reviews and feedback so that we can understand how we can improve our products/services in order to grow our business

To market you products/services (that Hunts England LTD offers) that we think you may like

Full name

Email address

Legitimate Interest - this is a legitimate business interest to market similar products/services that Hunts England LTD offers and for any re-engagement campaigns in order to improve and grow sales

Signing up for an email newsletter

Email address

Consent - gained through you opting in at the point of sign up

To process and deliver your order (i.e. to provide the products/services we have agreed to offer you in our contract with you) as well as managing payments (and/if recovering monies owed to us)

Email address 

Full name

Delivery address, billing address

Email chats, social media chats, phone call notes and special requests you have made

Payment information

Transaction data

Marketing communication preferences


Legitimate Interest - this is a legitimate business interest to recover money owed to us


To administer/regulate our service operations and for internal operations, as well key internal staff to use data analytics and statistics to create aggregated data (anonymous data - see further above in this privacy policy for full definition on this) derived from personal data to help us understand and improve our products, services, website and our marketing

Email chats, social media chats and phone call notes

Email address

Full name

Products you have bought from us

Delivery address, billing address

Special requests you have made

Usage data

Technical data


Legitimate Interest - this is a legitimate business interest as we need to administer and regulate our service operations (to ensure the quality of our service) and to understand our products/services, website and our marketing so that we can improve them so that we can grow our business


By accepting this privacy policy, you agree that we own the aggregated data and data which has been anonymised or had the identity removed which we have collected. We will not sell your personal data* to any third party however we reserve the right to share any data which has had the identity removed from it (or has been anonymised) or has been made into aggregated data which is anonymous.

*However, your personal data may be sold as part of the company (the data will not be sold by itself but as part of the whole business in order for it to continue operating) if Hunts England LTD merges part of its assets or business with or enters into a joint venture or strategic partnership with or to third parties who we purchase assets or businesses from or to third parties who we sell our business or assets to. Your information then may be shared with the subject business, target company, owners or advisers to the firm or business assets in question.

When we share your information

We may share your personal information with the following third parties:

  • Advertising partners such as Google Adwords and Facebook which is now known as Meta (to deliver you targeted and remarketing advertising) and marketing partners/providers who provide email marketing services (such as Mailchimp). 
  • Regulatory bodies or law enforcement agencies if we are required and professional advisers (such as accountants, bankers, lawyers and insurers) who provide professional services to us
  • Suppliers who provide our website hosting/service (such as Shopify), IT providers, providers of our cloud storage and analytics providers who help us understand and optimise our website
  • Companies that are required in order to fulfil and deliver your order: e.g. delivery providers that we use such as Royal Mail and payment providers who provide services to us by processing your payment details (e.g. credit/debit card details, etc.), carrying out fraud checks which may use automated decision making or providing you with additional support services
  • Third parties to whom Hunts England LTD merges part of its assets or business with or enters into a joint venture or strategic partnership with or to third parties who we purchase assets or businesses from or to third parties who we sell our business or assets to. Your information may be shared with the subject business, target company, owners or advisers to the firm or business assets in question
  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here:


Where you have provided your consent we will send you marketing communications via email. If you would not like to receive marketing communications from us you can opt out by:

  • clicking the unsubscribe button at the bottom of every marketing communication email we send to you
  • emailing or contacting us through the other methods listed at the top of this privacy policy saying that you would like to opt out of our marketing communications and stating your email that has been signed up to it

Data Security

How we keep your data secure

We are committed to ensuring that your information is secure. In order to prevent unauthorised access, use or disclosure or to prevent your data from being altered or accidentally lost, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. Only employees, contractors and agents who have been authorised and have a business requirement to see such personal information will be allowed access to your personal data. Your personal data will only be processed in accordance to this privacy policy and all authorised employees, contractors and agents will be subject to confidentiality rules.

If you have an account on our website you will have a password. It is your responsibility to keep this password private.

Data Retention

Your personal data will not be retained for any longer than is necessary for the purpose we collected it for or for any accounting, regulatory or legal requirements.

Once the retention period has ended your personal data will be deleted completely or irreversibly anonymised for statistics or research reasons (if your personal data has been irreversibly anonymised then this data may be kept indefinitely). An example of a data retention period is that for tax reporting requirements we keep basic order information for 6 years after the end of the relevant accounting period in which your order took place.

Links to other websites

Our website contains links to other websites of interest, plug ins and applications. For example, we have a Facebook Like button and occasionally use the Facebook Messenger Live Chat plugin - the privacy policy of Facebook can be found here. ​We also use a Trustpilot Review Plug in which allows you to see how many reviews we have on this site and if you click on it, it will take you to - the privacy policy of can be found here. Clicking on these links, using these plug ins and applications may allow these other third parties to collect or share data about you. You should note that we do not have any control over these other third party websites. We cannot therefore be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and read the privacy statement applicable to the website in question.


The site is not intended for individuals under the age of 16. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us using one of the methods listed in the contact details section to request deletion.


Data aggregation, analytics and profile creation

We may analyse your browsing behaviour to draw inferences and create profiles about your personal preferences and behaviours. We may then use such information for the purposes described below.
Behavioural advertising and cross-platform targeting:
  • Served by us
    • We may use your information (including profile data) to serve you with advertising, which is relevant to you, on our websites and the websites of third parties.
  • Served by third parties on our websites
    • Advertisers or other third parties using our website may also engage in behavioural advertising and use cookies and web beacons in the manner described above. We do not control these advertisers or other parties' use of cookies or web beacons or what they do with the information they collect.
  • Served by third parties on third party websites
    • We may provide your personal information (including profile data) to third parties who may then use it in combination with personal information that they have collected from you to serve you with relevant advertising on third-party websites. We use Meta Business Tools (Formely known as Facebook) for advertising. They may use a range of tools including web beacons, cookies as well as other storage technologies to obtain information from our website ( and other websites that are not owned by us/have no connection with, in order to target and provide you with adverts and to allow them to provide measurement services (such as measuring conversion rates).
    • We use a Meta pixel which is a small code of JavaScript that we have added to our website in order to help optimise our adverts, let us understand in more detail conversion rates and allow us to create custom audiences of our website vistors that we can then use more efficiently in our Facebook adverts (which may be shown on and off Facebook). Facebook says: "The Facebook pixel was designed from the bottom up with privacy in mind. In order to use this product, the website does not need to collect or send names, email addresses or other contact information to Facebook. We never share information from your website with your competitors or third parties. All information we use is aggregated with millions of other signals before being read by our optimisation systems. Facebook uses information obtained from websites that install pixels to improve its ads (as noted in our terms). This data is aggregated before it's used.
    • The Facebook pixel collects five types of data:

      1. HTTP headers - Anything present in HTTP headers. HTTP headers are a standard web protocol sent between any browser request and any server on the Internet. HTTP headers include IP addresses, information about the web browser, page location, document, referrer and person using the website.
      2. Pixel-specific data - This includes pixel ID and the cookie.
      3. Button click data - This includes any buttons clicked by site visitors, the labels of those buttons and any pages visited as a result of the button clicks.
      4. Optional values - Developers and marketers can optionally choose to send additional information about the visit through custom data events. Example custom data events are conversion value, page type and more.
      5. Form Field Names - This includes website field names such as "email", "address" and "quantity" when a person purchases a product or service. The pixel does not capture field values unless an advertiser includes them as part of advanced matching or optional values." -
    • In terms of the personal information that may be shared with Meta, this includes contact information such as name, email address, phone number. These are only used for matching purposes. Meta says that this contact information will be hashed prior to sending over for matching purposes. Meta also says that Contact Information will only be used to match the Contact Information against user IDs known as Matched User IDs " well as to combine those user IDs with corresponding Event Data. Meta says that they will delete Contact Information after the match process has been conducted.  -
    • Event data is also shared with Meta (sometimes referred to as Facebook). This includes information on how people have interacted with our website, such as number of visits to our site, purchases of products (e.g. did you purchase, number of products etc.) Meta states "While Event Data does include information collected and transferred when people access a website or app with Facebook Login or Social Plugins (e.g. the Like button), it does not include information created when an individual interacts with our platform via Facebook Login, Social Plugins or otherwise (e.g. by logging in, or liking or sharing an article or song). Information created when an individual interacts with our platform via Facebook Login, Social Plugins or otherwise is governed by the Platform Terms." - In terms of Event data, Meta says event data is used to " your ad campaigns to people who interact with your business. You may direct us to create custom audiences, which are groups of users of Meta Products based on Event Data, to target ad campaigns (including website custom audiences, mobile app custom audiences and offline custom audiences). Meta will process Event Data to create such audiences for you". -
    • Meta also assures us that any Business Tools Data that we provide them with (such as from a Meta pixel) that they will not share it with third parties (this includes advertisers) unless we advise them that they are permitted to do so or they are required to do so by law." -
    • Meta also states "We will implement processes and procedures to protect the confidentiality and security of the Business Tool Data, including by maintaining appropriate organisational, technical and physical safeguards that are designed to (a) protect the security and integrity of the Business Tool Data while they are within our systems and (b) guard against the accidental or unauthorised access, use, alteration or disclosure of Business Tool Data within our systems. These processes and procedures include the measures listed in Meta's Data Security Terms (as updated from time to time, for example, to reflect technological developments) which are expressly incorporated into these Business Tools Terms." -
    • If you want to opt out of this data collection, you can deny marketing and retargeting cookies on our website (by un-ticking the "MARKETING AND RETARGETING" cookies) and also opting out of behavioural advertising from Facebook by visiting or to turn off behaviuoural advertising from Facebook and to stop this collection of data and the use of this information for advert targeting and delivery. You can always update your preference to marketing and retargeting cookies on our website, by clicking "Cookie Preferences" at the bottom of our website and then ticking/unticking "MARKETING AND RETARGETING" cookies. You can also update settings directly on your Facebook account to manage what data is used to show you adverts and to opt out of targeted advertising:
    • In terms of the Meta pixel, Meta provides us with options as to how much data we provide them with. We have opted with the lowest level of data sharing called Conservative. This allows us some advertising performance and customer targeting improvements, however prioritises sharing less information about you. The meta pixel is a third party cookie, that collects and shares customers' browsing behaviours. Browser based ad blockers can prevent the pixel from collecting your information. In terms of exactly what is shared with Conservative, it is page and product views, items added or removed from cart, search terms, customer click ID, customer agent ID, payment information, initated checkout and purchase. 

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here. You can also opt-out of Google Analytics here.

  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location). 

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page here.

You can opt out of targeted advertising:

Facebook -

Google -

Bing -

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal by clicking here.

Automatic decision-making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (which includes profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

Our processor Shopify uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.

Services that include elements of automated decision-making include:

  • Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.

  • Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.

What are your data protection rights?

We would like to make you aware of the data protection rights you have.

These include:
  • the right to data portability
  • the right to object to processing
  • the right to restrict processing
  • the right to erasure
  • the right to rectification
  • the right to be informed
  • the right of access
  • rights in relation to automated decision making and profiling
You also have the right to withdraw consent; whenever you have provided consent to us, at any time you can withdraw your consent.

To exercise any of these rights please contact us using one of the contact methods listed in the Contact Details section in this privacy policy or email, the data protection officer for Hunts England LTD. There will be no fee to access your personal information or to exercise any of your other rights.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:
  • Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
  • If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to us or contacting us by email.
We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so (or we sell our business onto a third party and the personal data we hold is needed for Hunts England to continue operating). We may use your personal information to send you promotional information about third parties which we think you may find interesting if you provide us with consent for this.
You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you, please contact us via email or in writing using the details given in the contact details section at the top.
If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect.

You have the right to make a complaint with your data protection regulator. If you wish to make a complaint about us, you may contact the Information Commissioner's Office by clicking here.


Hunts England LTD may contact you via email to invite you to review any services and/or products you have received from us [in order to collect your feedback and improve our services [and products]] (the “Purpose”). We use an external company, Trustpilot A/S (“Trustpilot”), to collect your feedback which means that we will share your name, email address and reference number with Trustpilot for the Purpose. If you want to read more about how Trustpilot processes your data, you can find their Privacy Policy here. Hunts England LTD may also use such reviews in other promotional material and media for our advertising and promotional purposes.

Cookie Policy

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies.
Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor. We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs.
We only use this information for statistical analysis purposes and then the data is removed from the system. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Store

Name Function Duration
_ab Used in connection with access to admin. 2y
_secure_session_id Used in connection with navigation through a storefront. 24h
_shopify_country Used in connection with checkout. session
_shopify_m Used for managing customer privacy settings. 1y
_shopify_tm Used for managing customer privacy settings. 30min
_shopify_tw Used for managing customer privacy settings. 2w
_storefront_u Used to facilitate updating customer account information. 1min
_tracking_consent Tracking preferences. 1y
c Used in connection with checkout. 1y
cart Used in connection with shopping cart. 2w
cart_currency Used in connection with shopping cart. 2w
cart_sig Used in connection with checkout. 2w
cart_ts Used in connection with checkout. 2w
cart_ver Used in connection with shopping cart. 2w
checkout Used in connection with checkout. 4w
checkout_token Used in connection with checkout. 1y
dynamic_checkout_shown_on_cart Used in connection with checkout. 30min
hide_shopify_pay_for_checkout Used in connection with checkout. session
keep_alive Used in connection with buyer localization. 2w
master_device_id Used in connection with merchant login. 2y
previous_step Used in connection with checkout. 1y
remember_me Used in connection with checkout. 1y
secure_customer_sig Used in connection with customer login. 20y
shopify_pay Used in connection with checkout. 1y
shopify_pay_redirect Used in connection with checkout. 30 minutes, 3w or 1y depending on value
storefront_digest Used in connection with customer login. 2y
tracked_start_checkout Used in connection with checkout. 1y
checkout_one_experiment Used in connection with checkout. session
checkout_session_lookup Used in connection with checkout. 3w
checkout_session_token_<<token>> Used in connection with checkout. 3w
identity-state Used in connection with customer authentication. 24h
identity-state-<<token>> Used in connection with customer authentication. 24h
identity_customer_account_number Used in connection with customer authentication. 12w

Reporting and Analytics

Name Function Duration
_landing_page Track landing pages. 2w
_orig_referrer Track landing pages. 2w
_s Shopify analytics. 30min
_shopify_d Shopify analytics. session
_shopify_s Shopify analytics. 30min
_shopify_sa_p Shopify analytics relating to marketing & referrals. 30min
_shopify_sa_t Shopify analytics relating to marketing & referrals. 30min
_shopify_y Shopify analytics. 1y
_y Shopify analytics. 1y
_shopify_evids Shopify analytics. session
_shopify_ga Shopify and Google Analytics. session
customer_auth_provider Shopify analytics. session
customer_auth_session_created_at Shopify analytics.



The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

How to manage cookies

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as:

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.